New PDF release: Airline e-Commerce: Log on. Take off.

By Michael Hanke

ISBN-10: 0415775795

ISBN-13: 9780415775793

ISBN-10: 0415775809

ISBN-13: 9780415775809

From the few tickets that have been offered via Alaska airways and previous British Midland in December 1995 through the industry’s first airline reserving engine web pages, worldwide on-line shuttle has grown to generate this day greater than part 1000000000000 funds in annual profit. This improvement has introduced major alterations to the airline company, go back and forth markets, and shoppers. at the present time, airways around the world not just use e-commerce for affiliate internet marketing and promoting but in addition as a platform to provide designated prone and features that experience no counterpart within the actual world.

This publication is an in-depth advent to airline e-commerce. It covers a extensive scope of components which are necessary to an airline’s ongoing electronic transformation.

  • Digital houses & features

  • E-marketing

  • E-sales & distribution

  • Web buyer service

  • E-commerce organization

  • E-commerce strategy

Written via an airline e-commerce specialist and illustrated with a variety of examples of major airways during this zone, Dr. Hanke presents for entire "behind-the-scenes" info of ways airline e-commerce works. This ebook is an important better half for college kids and practitioners alike since it permits the reader to procure an intensive beginning of airline e-commerce. moreover, the ebook allows the reader to understand the ramifications of airline e-commerce in convinced company components and to take powerful motion for a profitable e-commerce strategy.

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Airline e-Commerce: Log on. Take off. by Michael Hanke

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